FEATURES · MARKETING
Word of mouth is wonderful and fickle: you can't switch it on when you open a new group, or switch it off when you're full. Schools that grow steadily have something else: a repeatable system for attracting students.
Ermes Dance gives you that system ready-made: you create a campaign with its offer, get a landing page with your branding, promote it on social media, and sign-ups land on your dashboard ready to become students. And at the end, the number that matters: how much each new student cost you.
This is how you build an acquisition campaign for a dance school — with Ermes Dance handling the technical side.
First class free, first month at half price, partner deal… A simple offer with an end date works better than an everlasting discount.
Two minutes: name, offer and target class. The landing page builds itself with your branding, on your subdomain, ready to receive visitors.
Instagram and Facebook with local targeting (your city, ages 25-45, interest in dance). Start with €5-10 a day: for a local school, that's enough to measure.
The built-in Meta Pixel tells Meta who actually signs up. Within days, your ads reach more and more people who look like the ones who convert.
Leads arrive on your dashboard; when they come to try a class, one click turns them into students. The campaign shows visits, leads, conversions and cost per student. Repeat what works.
With your logo, your subdomain and your offer. Generated the moment you create the campaign; you just share the link.
Every sign-up is reported to Meta as a real conversion. Your Instagram ads learn and improve on their own.
Name and contact details for every prospect, each with a status: new, contacted, converted.
They came, they tried, they're staying: one click and they're a student with their class, their plan and their payments. No retyping.
Visits, leads, conversions and conversion rate for every campaign. You know which offer works and what growing costs.
The same landing page works for ads, your Instagram bio, WhatsApp groups or a QR code in your window.
The formula that works best is a clear entry offer ("first class free" or "first month discounted") advertised on Instagram and Facebook to people in your area, with a page where they can sign up in 30 seconds. Ermes Dance builds that whole mechanism for you: campaign, branded landing page, lead capture and conversion into students.
No. You create the campaign by filling in a form (what you offer, which class it targets) and Ermes Dance generates the landing page automatically with your logo and your subdomain. Use the link wherever you like: ads, Instagram bio, WhatsApp or a QR code in your shop window.
It's Facebook and Instagram's measurement system. With the pixel built into your landing page, Meta knows which ads bring real sign-ups (not just clicks) and steers your budget towards the people who actually enrol. It's the difference between burning money on ads and investing it.
They enter your dashboard as a lead, with their name and contact details. When they come to the trial class and decide to stay, you convert them into a student with one click: their details carry over and they get their class, their plan and their payments. Nothing to copy by hand.
Yes, and it's the number that changes everything: the campaign tracks visits, leads and conversions. If you spent €100 on ads and got 5 students paying €60 a month, each student cost you €20 and brings in €720 a year. With that number, spending on ads stops being scary.
60 days free with the marketing module included. Set up your first campaign this week.
Start now for free